Meet the founder

ASETA was founded by Flora Tiniakos after 20+ years of corporate experience in marketing, sales and general management roles in the specialized nutrition industry, with her latest position being Country Manager in Danone. Her experience expands across several markets and regions in Europe and across key food categories and therapeutic areas. She has a track record in developing successful strategies while leading strongly engaged, high performing teams and achieving positive business results.

Her conviction about success and positive growth is that sound and compelling strategies can lead nowhere unless they are aligned with and sparked by motivated and committed people.

Flora has expertise and a strong passion for nutrition and its impact on health and wellbeing. This has always been her driving force in her professional career but also in personal life.

Led by her conviction and passion, Flora established ASETA to achieve exactly the above, to provide strategic and people engagement advice to clients active in the nutrition sector, contributing to their positive growth and to the health of their consumers.